Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception®, we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for a long and happy life with you.  

Inception® Pork Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except growth of large size dogs (70 lb. or more as an adult).

• Did you know that pork is one of the highest complete meat proteins you can give your dog? It contains essential amino acids in high quantities that may assist in your dog’s muscle development. In addition to the nutrition benefits of pork, the pork in your inception pork recipe comes from the rich farmlands of Iowa, where the farms are owned and ran by local farmers, and agriculture is thriving.
• The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.
• Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.